Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

by Russell Brunson

Step #1: Figure out exactly who your dream customer is. Step #2: Where are these dream customers already congregating? Step #3: What hooks can you throw out to capture their attention and what are the stories that you can tell to increase the perceived value of what you have to offer? Step #4: After you have their attention, focus on building a relationship with them (through the Attractive Character) so you can ascend them up your value ladder and serve them at your highest level possible. Step #5: Pick which tier of the value ladder you want to focus on first, and then select which funnel type you will create. Step #6: After you have the funnel structure built, plug in the videos, headlines, and other funnel scripts into the pages where your Attractive Character will be communicating with your dream customers. Step #7: Launch the funnel with the amount of money you would spend to acquire a single customer and see where in the funnels your hooks, stories, and offers aren’t converting. Step #8: Split test the controls with the new pages and repeat the process until your ACV is greater than your CPA. Step #9: Keep creating new ads to keep your CPA low while continuing to improve your ACV. Repeat this process until this funnel qualifies for the Two Comma Club. Step #10: After your first funnel hits the Two Comma Club, start working on the next funnel in your value ladder. Email your existing customers about the new funnel and attach it as a funnel stack onto your first funne...