Phase #1— Determine traffic temperature: Are the people you are sending into this funnel hot, warm, or cold traffic? Phase #2—Set up the pre-frame bridge: Based on the type of traffic you’re sending, what type of pre-frame bridge do you need to create? Phase #3—Qualify subscribers: Who of all your visitors are willing to give you their email address in exchange for your free offer? Phase #4—Qualify buyers: Who of all your subscribers are willing to give you their credit card in exchange for your first premium offer?
