One of the fundamental rules of marketing is that “a confused mind always says no.” Most websites have so many buttons, so many calls to action, and so many menus leading to hundreds of different pages that the only thing the website really does well is to confuse people. A funnel, on the other hand, is created to be simple. From the outside, it may look like a website, but you’ll notice that each page and each step only has one call to action.
