I put in my email address and was immediately taken to a page that was talking specifically about my problem and how their program would help me to solve it. The sales message was perfectly customized based on what I had told them! I got so excited, I retook the quiz dozens of times, giving them different answers to see if it would take me to different pages—and sure enough, it did! It was selling the same program, but the sales message catered to my specific problems!
