“Did you know that when you go to McDonald’s, they spend $1.91 in advertising to get people into the drive-through? That means that when they sell you a burger for $2.09, they only make $0.18.” “No,” I responded. “But what does that have to do with my website?” “Well, after you order your burger, they have their cashiers ask this magic question: ‘Do you want fries and a Coke with that?’ They charge $1.77 more for this upsell, but they make—and more importantly they keep—$1.32 profit from everyone who takes this upsell! That’s eight times the profit of the initial sale!”
