Get good at making offers. The first key to having success with funnels is learning how to make offers. Each ad you post will be making an offer such as: “Click here to see a video that will show you how to ___________.” Each step in your funnels will also have an offer such as: “Give me your email address and I’ll send you a free ___________.” Each level of your value ladder will have a new offer, and every email you send your list will contain some type of offer. Creating offers will not be a one-time exercise, but something that you do over and over again. It’s one, if not the most
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