I used to own a company that sold supplements to help with neuropathy pain. We had our own customer list (hot traffic) that we would send emails to, and they would reorder just by us reminding them that they should. We would then target people who suffered from neuropathy (warm traffic) on all the social channels to let them know about our new, groundbreaking product that was the answer to their problems. It was easy to get this warm traffic to at least give us a try and become a customer.
