Question #3: What is the bait (hook, story, and offer) you’ll use to attract your dream customers? Once we know where the dream customers are, we have to create the right hook to grab their attention. The hooks are the ads that will grab the attention of your dream customers just long enough for you to tell them a story. The goal of the story is to build rapport with them as well as break the false beliefs they have that would keep them from taking you up on your offer. The offer is the thing you’ve created for your dream customer so you can give them the results they desire. If you do this
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