Qualifying subscribers is done through an opt-in or squeeze page that offers something of value in return for contact information. This is typically the very front end of your value ladder. For my companies, it’s usually a free report or a free video showing the visitor one thing they would really want to know. Let’s say I have 1,000 visitors who come to my site each day. If I have a 30 percent conversion rate, then I know I have about 300 people who will be interested in my information. Now I have a list of warm leads and I can continue to move them through the rest of my funnel.
