As this was Armand’s event, he told me, “Watch how I introduce you, and then let’s see what percentage of the room buys your products when you’re done.” Typically, I would close about 15 percent of the room on my $1,997 course I would sell at the end of my presentation. During this event, after Armand introduced me and I delivered my presentation, I ended up closing over 42 percent of the people who were in the room. Same presentation, same offer, same price point, different pre-frame.
