If your lead magnet is awesome, and your audience gets real value, they will remember you, open your emails, and want to ascend up your value ladder. Your lead magnet could be an e-book, a coupon, a contest, a video, a membership site, or just about anything else you could dream of. How or what you deliver matters less than creating something that your people will truly want. The better the offer you create, the more likely they will be to give you their email address.
