Question #4: What is the unique result or value that you can create for your dream customers? Once you’ve hooked your dream customers with the perfect offer, the last question is what result or value do you want to give them? I’m not talking about what product or service you want to sell them. A business is not about products and services. A business is about what result you can get for your clients. Once you (and they) understand that concept, the price is no longer a barrier.
