I look for funnels to model in one of these three ways: Direct competitors: A direct competitor is a person or company selling something very similar to yours to the same people. Indirect competitors: These are people or companies selling something different than you but to the same demographic. People selling through the same funnel type: In many markets you will not be able to find someone who is successfully selling through a funnel, but that’s okay. If you know that you are going to be using a webinar to sell your product, you can funnel hack anyone using a webinar. If you’re selling
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