Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

by Russell Brunson

Before and after: These are stories of transformation, and they work great in any market. For example, in the weight-loss market, you may show your before and after pictures and tell the story of your journey. In financial markets, you could show your home before your success and then after. Every product or service promises a result, so the question is, “What was life like for you before you applied the result, and what does it look like now?” Amazing discovery: Every day on your journey to help serve your dream customer, you should be discovering new things that can help them on their journey. Tell the stories about what you’re discovering, how it’s helped you, and how it can help them as well.