My goal for any offer is to make the total value of it 10 times as much as what I am actually charging. So if I’m selling something for $100, I want to add enough value that the entire offer is worth over $1,000, and then I can easily sell it for $100. If I want to sell something for $1,000, then I need to create enough value that it is actually worth $10,000, and then $1,000 will seem like a bargain.
