If you fight on price, you lose your margins, you can’t pay for advertising, you can’t pay for and hire the best team, and you can’t provide the value your dream customers deserve. On the other hand, when you build an offer that is perceived as inexpensive to those customers because you’ve created so much value, then you are able to serve them at the highest level. This is a big mindset shift that most entrepreneurs need to make to really become successful.
