Hot traffic is made up of people who already know who you are and what products you sell. They know what their problem is, they’re aware of all possible solutions, and they’re also aware of the products you offer to help them solve their problems. They are on your email list, subscribe to your podcast, read your blog, follow you on Facebook and Instagram, and subscribe to your YouTube channel. Because you have an established relationship with them, you’re going to talk to these people like they’re your friends (because they are). You want to use personality-driven communication through the
...more
