Secret-telling: You’ve probably noticed from the titles of my first three books that this is the one I go to a lot. What secrets do you know or have heard from other people that you can share with your audience? Even as a kid, when someone told me they had a secret, it would drive me crazy until I found out exactly what it was. The same is true online; a good secret can pull someone into your story better than almost anything else you can do.
