Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

by Russell Brunson

I continued, “I’m curious, while you were going to school, did you learn anything else besides adjustments?” Defensively, he started to tell me about all sorts of other things he had learned and knew how to do. He said, “I spent years learning nutrition and natural healing. I can help stop fibromyalgia, carpal tunnel syndrome, and—” And that’s where I stopped him. “Have you ever provided any of these services to your clients, or do you stop giving them value after the fifty-dollar adjustments?” I asked. Now I want to pause here, because most companies I work with, even if they think they have a value ladder, really only have part of one. Almost always, I spend my time working on adding products and services to the front of their value ladders, as well as to the back.