Oftentimes people confuse modeling with copying. I did not copy his product; it was my own product. I did not copy his sales letter; every word was mine. I modeled the page structure and layout and pricing strategy because he had proven that buyers in this market responded to that style. Where he had a headline, I had a headline. Where he placed his software box, I placed mine. Where he had a bulleted list of features and benefits, I added my own list with my features and my benefits. Copying is illegal and is not what I am talking about here. Funnel hacking is modeling a proven process or
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