People often ask me, “Russell, does my business need a funnel?” to which I always respond, “Only if your company needs leads or sales.” If you want to generate leads, there are funnels for that. If you want to sell products, there are funnels for that. Funnels will grow any company. Your goal is to figure out which funnels are right for your specific situation. Most people start with one funnel to acquire new customers and then build other funnels to help them make more money on autopilot from each new lead they get.
