He used me as an example: “Consider a person came from a website that said ‘Russell Brunson is a scam artist. He stole my money. He’s unethical. He’s a liar, and I don’t trust him. Click here to see his new product.’ What do you think will happen when they click through to see the product?” The pre-frame was terrible. That visitor would probably not like me, and I would have a hard time getting them to buy anything. On the other hand, what if the person came from a site that said “Russell is an amazing person. I had a chance to meet him; we talked for an hour, and what he taught me changed my
...more
