Cold traffic is made up of people who have a problem, but they aren’t even aware yet of the potential solutions. These are typically the hardest to find and convert because they haven’t yet congregated with the other “who”s in your market yet. Most of our traffic efforts will be to warm traffic, but as you grow, there will come a point where you will have to learn how to tap into cold traffic and create customers as opposed to moving them from another solution to yours like you do with warm traffic.
