And again, this is your ideal, perfect client. You can probably picture right now this person, that whenever he sits down in front of you, you’re just like, “Dude, you’re like my favorite client.” And he’s like, “I know I’m your favorite client.” That’s the person that you want to be drawing in. So if you sit down and really just figure out who your perfect one ideal listener is, everything changes from that point forward and all the decisions you make are based off that. So every piece of content you make for your podcast is speaking to that avatar, that one person. Every call to action you
...more
