Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

by Russell Brunson

I typically sell very low-ticket products here that range from being free (they just cover the shipping and handling costs) to somewhere in the $7–$10 range. I like the offer to be extremely inexpensive so I can find out who all my buyers are. Who is willing to pull out a credit card in exchange for something I am selling? I want to know who those people are, because if they are willing to buy something, then I’m willing to spend more money to market to them. I might be willing to call those buyers on the phone, send them a postcard or a letter in the mail, or make them special offers that I don’t send to just my subscriber lists. At this point, I have two lists: subscribers and buyers. Each list is unique and gets treated differently.