For example, if I have an ad that is targeting Tony Robbins’s audience on Facebook, I may have a video talking about how I learned the concept of “growth and contribution” from Tony and that I have a book that will show you how you can take all the things you’re learning and start contributing by creating a business. I would then guide them into the funnel where they could buy Expert Secrets. Do you see how that works? The pre-frame bridge speaks to them where they are now and gives them the context they need so they understand why they need your product or service.
