Rory O Brien

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Notice that the emails themselves are easy to read and fast to scan. I never write more than one or two sentences per line, and I add in lots of white space. Do not use long paragraphs because they slow people down and can look very overwhelming when they’re trying to decide if they want to read it or not.
Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels
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