he decided to create an offer where he gave away a free massage, some supplements, and a meditation CD when people booked their first appointment. Armed with this new offer, he went out and started advertising. Within months he had filled his clinic to capacity with new people coming into the front of his value ladder and a percentage of them upgraded to longer-term care, his wellness packages, and more! He was now getting more people in the front door, making more money from each person who became a client and serving his dream customers at a level he never was able to do before.
