For example, if I’m trying to sell you a pair of shoes for $10,000, you will probably tell me that it’s too expensive and that you don’t have the money, right? Because it “seems” expensive. But if I told you that I had a brand-new Ferrari outside for sale and it only cost $10,000, you would find the money quickly, because you know the value of a Ferrari is much more than that, and the $10K “seems” inexpensive.
