I quickly explained how I had used this Hook, Story, Offer framework on them. “I started with a hook to grab your attention: ‘In the next ten minutes, someone here will be willing to give me at least $100,000 for this phone.’ I then told stories about what was on my phone to increase the perceived value, and then I made an offer, and within minutes the value of this phone went from $600 to over $750,000.”
