I think my answer surprised her when I told her that she wasn’t allowed to create the next tier of her value ladder until she had passed the million-dollar mark. She needed to sell at least 1,000 copies of her $1,000 course (1,000 x $1,000 = $1,000,000). Liz put her focus back into the webinar, and within a year she had passed the $1 million mark! She had 1,000 dream customers who loved her and who wanted more from her.
