You don’t have to have the value ladder finished to launch your company. In fact, when someone joins my Inner Circle, I first have them sketch out what their value ladder will become, and then I have them pick one level of the value ladder and commit to me that they will only focus on that one offer, that one funnel, until they’ve made it into the Two Comma Club (meaning they’ve made at least $1,000,000 gross in that funnel).
