When someone is behind their keyboard, in their home or office, they have full control over the sales process. They can quickly close your page or scroll past your ad, and the only thing you are able to do is try to throw out better hooks to get their attention, and tell better stories to build more rapport. In this phase, we have built that rapport, and we are asking them to get away from their computer where they control the environment and move into a different situation where you will have more control. A good example of that is taking someone offline and bringing them to a live event. At
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