The question we are trying to answer from this initial test is, “Will my dream customers pull out their wallets and vote with their credit cards for this offer I created?” My customer’s opinion is the only one I care about. I don’t even trust my own opinion. I’ve done enough split-testing to know that I’m wrong most of the time. You shouldn’t trust your own opinion either. Create the most awesome funnel that you can based on the funnel-hacking skills you have learned, and then invest the amount of money you would make if you got one customer to buy everything in the funnel.
