A warm traffic bridge is a little longer than a hot traffic bridge, but not much. If you are targeting your warm traffic on any of the social platforms, you can often use a video to bridge the gap between where they are (on someone else’s fan page or watching a YouTube video) and where you want to take them. For example, if I have an ad that is targeting Tony Robbins’s audience on Facebook, I may have a video talking about how I learned the concept of “growth and contribution” from Tony and that I have a book that will show you how you can take all the things you’re learning and start
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