Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

by Russell Brunson

how virtual summits work: Invitations: First, a person who organizes the summit, known as the host, invites a group of colleagues in their niche to be interviewed. The ideal interviewee is a colleague in your niche who has their own email list of your ideal clients. A good-size summit has about 30 speakers, though you will likely find yourself approaching more people than that before you arrive at your final list of confirmed participants. Interviews: Second, the host prerecords interviews with these guest speakers, which will be broadcast online for a limited period of time later during the summit event. Promotions: Third, motivated by affiliate commissions and the prestige of being a featured speaker at an event, guest speakers join with the host to promote the virtual summit in advance of the interviews being broadcast. This is the key! By using a well-constructed virtual summit funnel, the host can collect the email addresses of everyone who opts in to watch the free summit event, as well as sell products to the summit registrants. When your guest speakers promote your summit to their email lists, a portion of their subscribers will become your subscribers, which is how your own targeted email list grows. Now let’s dive deeper into the process of hosting a summit by taking a closer look at the pages inside a virtual summit funnel. Page #1: The Registration Page The first page of a virtual summit funnel is known as a registration page, and its objective is simple: get t...