Cold traffic headlines: In a cold headline, you would typically use their problem to hook them: Don’t Let (Pain) Stop You! You Can Laugh at (Main Topic) Problems If You Follow This Plan How (Target Audience) Can STOP (Pain) When Pro (Target Audience) Have (Main Topic) Problems, Here’s What They Do How to Eliminate (Pain) from Your Life . . . Guaranteed! “Hot, warm, and cold” is a good starting point, but do not think of this temperature system as a hard-and-fast rule you should apply like the Ten Commandments (which don’t have any exceptions to the rules as far as I know). Remember, the
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