Webinar funnel (60- to 120-minute presentation): When your price is between $100–$2,000, the best solution is to use a longer-form presentation set up inside of a webinar or automated webinar funnel. Product launch funnel (presentation dripped out over multiple days/weeks): When you have a new product coming out priced between $100–$2,000 and you want to build anticipation and pressure for its release, a product launch funnel is often the best. It will follow the same “Perfect Webinar” script as the others, but the presentation will be dripped out over several days or weeks.
