Before I build out any new sales funnel, the first thing I want to do is find other people who already have a successful funnel and are selling to my target market. If I can’t find other businesses, then I won’t continue to move forward. But if I can find others who are already successfully selling to the chosen market, then I can reverse engineer what they’re doing. We call this process “funnel hacking,” and it’s the reason people inside our community call each other “funnel hackers.”
