Question #3: Why do they need it? This is where you help them to understand why they need to get your offer. There is an old copywriting formula called PAS: Problem, Agitate, Solve that I often use inside this question. I raise the problem using the same words they would use to describe it and agitate it by twisting the knife, and then our offer becomes the solution. Problem:I know that your website isn’t generating the number of leads you want, and it’s not really making any sales either. Agitate:Most people spend thousands of dollars to get a website that ends up being nothing more than a
...more
