The video sales letter funnel (20- to 30-minute presentation): This looks similar to a book or cart funnel, but you can use it when your offer needs a longer presentation to explain the product or you need to break false beliefs before someone sees the order form. You can use this funnel to start selling products that are low ticket, up to about the $100 range. If you go higher than that, I would typically recommend moving to a webinar or product launch funnel. I have also used this funnel when selling access to membership sites and continuity programs.
