Memory strength is also a function of how much we care about the experience. Neurochemical tags associated with memories mark them for importance, and we tend to code as important things that carry with them a lot of emotion, either positive or negative. I tell my students if they want to do well on a test, they have to really care about the material as they study it. Caring may, in part, account for some of the early differences we see in how quickly people acquire new skills. If I really like a particular piece of music, I’m going to want to practice it more, and because I care about it, I’m
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