and all of it in the alternate colors gray, light blue, and dark green, because these are the colors research reveals people associate with “science and technology” (purples and reds denote the arts, royal blue signifies “quality and/or approved merchandise”), because fortunately after years of corporate synesthesia (salt & vinegarblue, cheese & oniongreen) people can finally give the answers required when a space is being designed, or when something is being rebranded,
