How does it work? I think the expectations are both obvious and subtle—they are everything we see and everything we don’t see. If you read fashion magazines or watch TV, you know what you are “supposed to” look like and how you are “supposed to” dress and act. If you look hard enough, you also see everything that’s missing—the images of real people. If you combine what’s there and what’s missing, you quickly come to believe that if you don’t look a certain way, you become invisible; you don’t matter.