The 48 Laws of Power

by Robert Greene

In the town of Tarnopol lived a man by the name of Reb Feivel. One day, as he sat in his house deeply absorbed in his Talmud, he heard a loud noise outside. When he went to the window he saw a lot of little pranksters. “Up to some new piece of mischief, no doubt,” he thought. “Children, run quickly to the synagogue,” he cried, leaning out and improvising the first story that occurred to him. “You’ll see there a sea monster, and what a monster! It’s a creature with five feet, three eyes, and a beard like that of a goat, only it’s green!” And sure enough the children scampered off and Reb Feivel returned to his studies. He smiled into his beard as he thought of the trick he had played on those little rascals. It wasn’t long before his studies were interrupted again, this time by running footsteps. When he went to the window he saw several Jews running. “Where are you running?” he called out. “To the synagogue!” answered the Jews. “Haven’t you heard? There’s a sea monster, there’s a creature with five legs, three eyes, and a beard like that of a goat, only it’s green!” Reb Feivel laughed with glee, thinking of the trick he had played, and sat down again to his Talmud. But no sooner had he begun to concentrate when suddenly he heard a dinning tumult outside. And what did he see? A great crowd of men, women and children, all running toward the synagogue. “What’s up?” he cried, sticking his head out of the window. “What a question! Why, don’t you know?” they answered. “Right in ...