I got my editor-in-chief’s blessing to call an editorial team meeting to brainstorm out-of-the-box ideas for the issue. I saw a chance to use this issue as a case study: What did we stand for now? What kinds of stories could be told here that weren’t being told anywhere else? What would happen if we threw out all the old formulas and focused our efforts on carving out a new lane for ourselves as a platform that spoke directly to a wider swath of issues facing young people today? In a crowded new media landscape, one in which magazines were quickly becoming passé for our younger audience and
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