But sometimes there are advantages to making people notice something. At the same airport, maintenance worker Jos Van Bedoff realized how expensive it was to clean the men’s rooms. The major reason was embarrassingly simple: bad aim. He’d learned in the Dutch army that placing something small inside the urinals, like a simple red dot, gave men something to aim at. He suggested the idea to manager Aad Kieboom, using a fly as the target. And it worked, reducing spillage by 80 percent, significantly reducing cleaning costs.
