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most of design is redesign: applying what we know now to design choices made before us.
Product manager James Mayes has proposed a product ethics test for people who design and build these services. In the test he asks: would you be willing to stand on a stage in front of your users and explain how your product guides their behavior and makes suggestions? So far no one has volunteered to take it.
The challenge we face is this: how far into the future are we designing for? Are we willing to think through design collisions? Unintended consequences? Can we balance our individual desires with contributing to society and the longevity of the human experiment on planet earth?
Because the powerful decide, and someone has to pay, it’s what the trio of society, government and business agrees on that defines our future.11 None of them can do it alone.
even for the brightest designers we have, it will be their ability to lead, persuade and collaborate with those in power, and their fellow citizens, th...
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The four questions: What are you trying to improve? Who are you trying to improve it for? How do you ensure you are successful? Who might be hurt by your work, now or in the future?
