The strength it requires to have self-confidence and feel good about yourself in a world that is bombarding you with messaging that literally tells you the opposite is something that should be congratulated and celebrated. All in all, the message is clear, and it sells as companies profit off our insecurities because it’s been programmed into our brains from a formative age: for men, our masculinity is measured by our muscularity. And if you want to be a better man, then it’s your duty to build a “better” body.
