I tried it and my Americano was delicious, for about 40 percent less than at Starbucks. Gordon provides a more efficient, cheaper, and equally high-or even higher-quality product than a human barista. In the morning, when you are running late to work and all you want is a quick cup of coffee, these pluses will be valuable. After Gordon debuted, Starbucks was forced to issue a statement saying that it didn’t plan on replacing its 150,000 baristas.